@book {1778,
	title = {The Importance of Psychological Traits A Cross-Cultural Study},
	series = {The Plenum Series in Social/Clinical Psychology},
	year = {1998},
	pages = {193},
	publisher = {Plenum Press},
	organization = {Plenum Press},
	address = {New York},
	abstract = {<p>This valuable text presents an exhaustive examination of the relative importance and favorability assigned to different psychological characteristics in a variety of cultural settings. Importance ratings in a worldwide sample of twenty countries, and the relative favorability of these traits in a subset of ten, are calculated in terms of the Five-Factor Model of personality and other scoring systems. One noteworthy chapter summarizes findings from previous cross-cultural studies evaluating gender and age stereotypes and self concepts. A unique feature is the extensive set of appendices, of which two let readers test hypotheses of their own devising and provide the individual item values for the Five-Factor Model scoring system.</p>},
	keywords = {Cross-cultural studies., Ethnopsychology, Personality and culture},
	isbn = {0306458896},
	url = {http://lccn.loc.gov/98041543},
	author = {Williams, John E and Satterwhite, Robert C and Saiz, Jos{\'e} L.}
}
