@article {310830,
	title = {The evolution of human mating: trade-offs and strategic pluralism.},
	journal = {Behav Brain Sci},
	volume = {23},
	year = {2000},
	month = {08/2000},
	pages = {573-87; discussion 587-644},
	abstract = {<p>During human evolutionary history, there were "trade-offs" between expending time and energy on child-rearing and mating, so both men and women evolved conditional mating strategies guided by cues signaling the circumstances. Many short-term matings might be successful for some men; others might try to find and keep a single mate, investing their effort in rearing her offspring. Recent evidence suggests that men with features signaling genetic benefits to offspring should be preferred by women as short-term mates, but there are trade-offs between a mate{\textquoteright}s genetic fitness and his willingness to help in child-rearing. It is these circumstances and the cues that signal them that underlie the variation in short- and long-term mating strategies between and within the sexes.</p>
},
	keywords = {Choice Behavior, Cues, Female, Humans, Interpersonal Relations, Male, Sexual Behavior, Smell},
	issn = {0140-525X},
	author = {Gangestad, S W and Simpson, J A}
}
