Why is MOCA called a “museum”?

MOCA is not targeted at experts, but rather aims to communicate basic information to scientists in many disciplines, and to other interested readers. MOCA also includes topics for which popular wisdom about claimed or assumed differences is not entirely correct. For all these reasons MOCA is called a “Museum”, and not an “Encyclopedia” or “Database”. Like a museum, MOCA is meant to be an inviting place for people to browse and think, perhaps provoking further discussion or research.