Nonpolitical images evoke neural predictors of political ideology.

Bibliographic Collection: 
Publication Type: Journal Article
Authors: Ahn, Woo-Young; Kishida, Kenneth T; Gu, Xiaosi; Lohrenz, Terry; Harvey, Ann; Alford, John R; Smith, Kevin B; Yaffe, Gideon; Hibbing, John R; Dayan, Peter; Montague, P Read
Year of Publication: 2014
Journal: Curr Biol
Volume: 24
Issue: 22
Pagination: 2693-9
Date Published: 2014 Nov 17
Publication Language: eng
ISSN: 1879-0445
Keywords: Adult, Attitude, Brain, Brain Mapping, Emotions, Female, Hemodynamics, Humans, Magnetic Resonance Imaging, Male, Middle Aged, Photic Stimulation, Politics

Political ideologies summarize dimensions of life that define how a person organizes their public and private behavior, including their attitudes associated with sex, family, education, and personal autonomy. Despite the abstract nature of such sensibilities, fundamental features of political ideology have been found to be deeply connected to basic biological mechanisms that may serve to defend against environmental challenges like contamination and physical threat. These results invite the provocative claim that neural responses to nonpolitical stimuli (like contaminated food or physical threats) should be highly predictive of abstract political opinions (like attitudes toward gun control and abortion). We applied a machine-learning method to fMRI data to test the hypotheses that brain responses to emotionally evocative images predict individual scores on a standard political ideology assay. Disgusting images, especially those related to animal-reminder disgust (e.g., mutilated body), generate neural responses that are highly predictive of political orientation even though these neural predictors do not agree with participants' conscious rating of the stimuli. Images from other affective categories do not support such predictions. Remarkably, brain responses to a single disgusting stimulus were sufficient to make accurate predictions about an individual subject's political ideology. These results provide strong support for the idea that fundamental neural processing differences that emerge under the challenge of emotionally evocative stimuli may serve to structure political beliefs in ways formerly unappreciated.

DOI: 10.1016/j.cub.2014.09.050
Alternate Journal: Curr. Biol.