Jamie Ward is a Professor of Cognitive Neuroscience at the University of Sussex, UK, and a Co-Director of Sussex Neuroscience. He is one of the world’s leading authorities on synaesthesia and has published widely on topics such as multi-sensory perception, social cognition, enhanced and impaired memory, and sensory substitution. His research methods draw on experimental psychology and human neuroscience. He is also well-known for his undergraduate textbooks (The Students Guide to Cognitive Neuroscience; The Students Guide to Social Neuroscience) as well as being the founding editor of Cognitive Neuroscience.