Patricia Greenfield received her Ph. D. from Harvard University and is currently Professor of Psychology at UCLA, where she chairs the developmental psychology group. Her central theoretical and research interest is in the relationship between culture and human development. During 1999-2000, she was a Resident Scholar at the School of American Research in Santa Fe, New Mexico, where she held a fellowship from the National Endowment for the Humanities. She is a past recipient of the American Association for the Advancement of Science Award for Behavioral Science Research, and has received teaching awards from UCLA and the American Psychological Association. Her books include Mind and Media: The Effects of Television, Video , and Computers (Harvard, 1984), which has been translated into nine languages. In the 90s she co-edited (with R.R. Cocking) Interacting with Video (Ablex/Elsevier, 1996) and Cross-Cultural Roots of Minority Child Development (Erlbaum, 1994). She has done field research on child development and socialization in Chiapas, Mexico since 1969. A current project investigates the development of discourse skills in language-trained bonobos and chimpanzees. Another project investigates how cultural values influence interpersonal misunderstanding on multiethnic high school sports teams. She is also engaged in a cross cultural teacher-training project called "Bridging Cultures."